TY - JOUR
T1 - Changing the marketplace one behavior at a time
T2 - Perceived marketplace influence and sustainable consumption
AU - Leary, R. Bret
AU - Vann, Richard J.
AU - Mittelstaedt, John D.
AU - Murphy, Patrick E.
AU - Sherry, John F.
PY - 2014/9
Y1 - 2014/9
N2 - This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in mediating the relationship between concern and behavior, providing an explanation for prior inconsistencies in this relationship. Accordingly, Perceived Marketplace Influence plays a purposeful role in transforming environmental concern into behavior. This project extends previous research on the relationship between values, beliefs, and behavior by showing that one's perception of influence on the marketplace behavior of others significantly influences one's own marketplace behavior. Improved understanding of this relationship provides updated guidance to firms and policymakers for projecting and encouraging sustainable consumption behavior.
AB - This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in mediating the relationship between concern and behavior, providing an explanation for prior inconsistencies in this relationship. Accordingly, Perceived Marketplace Influence plays a purposeful role in transforming environmental concern into behavior. This project extends previous research on the relationship between values, beliefs, and behavior by showing that one's perception of influence on the marketplace behavior of others significantly influences one's own marketplace behavior. Improved understanding of this relationship provides updated guidance to firms and policymakers for projecting and encouraging sustainable consumption behavior.
UR - http://www.scopus.com/inward/record.url?scp=84901623515&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84901623515&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2013.11.004
DO - 10.1016/j.jbusres.2013.11.004
M3 - Article
AN - SCOPUS:84901623515
SN - 0148-2963
VL - 67
SP - 1953
EP - 1958
JO - Journal of Business Research
JF - Journal of Business Research
IS - 9
ER -