Charting the Online Journey

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)46
Number of pages1
JournalMarketing Management
Volume11
Issue number5
StatePublished - Sep 2002

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

@article{92eb2da247074a6e9138677bf0b42512,
title = "Charting the Online Journey",
author = "Oliva, {Ralph Angelo}",
year = "2002",
month = "9",
language = "English (US)",
volume = "11",
pages = "46",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "5",

}

Charting the Online Journey. / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 11, No. 5, 09.2002, p. 46.

Research output: Contribution to journalArticle

TY - JOUR

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AU - Oliva, Ralph Angelo

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M3 - Article

VL - 11

SP - 46

JO - Marketing Management

JF - Marketing Management

SN - 1061-3846

IS - 5

ER -