Claim to fame by the Indian government: Fact or fiction?

Research output: Contribution to journalArticle

Abstract

The author conducts a pilot study to investigate whether the benefits of global marketing and the purported liberal policies of the Government of India have percolated to the Indian mid-dle-class since the year 2014, when the present government came to power. The author collects data through online surveys from Indian citizens, and then conducts a qualitative analysis of the same to test six propositions based on Maslow’s Hierarchy of Needs Model and the Theory of Reasoned Action. The author finds moderate to strong support for five of his propositions and sets the stage for a more robust research study that the author is planning to conduct on this highly relevant topic.

Original languageEnglish (US)
Pages (from-to)63-92
Number of pages30
JournalJournal of Social, Political, and Economic Studies
Volume45
Issue number1-2
StatePublished - Mar 1 2020

All Science Journal Classification (ASJC) codes

  • Sociology and Political Science
  • Political Science and International Relations
  • Economics, Econometrics and Finance(all)

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