TY - JOUR
T1 - Communicating With Nonprofit Publics In China
T2 - Applying the RISP Model to Prosocial Intentions
AU - Xiao, Anli
AU - Overton, Holly
AU - Li, Ruobing
N1 - Publisher Copyright:
© 2018, © 2018 Taylor & Francis.
PY - 2019/1/2
Y1 - 2019/1/2
N2 - This study applied the Risk Information Seeking and Processing (RISP) model to social risk information seeking and processing on social media and prosocial behavioral intentions. Survey data were collected among Chinese college students. Structural Equation Modeling revealed that the model can be successfully applied to social risk information seeking and processing on social media. Students who exhibit high tendencies for systematic information processing and for the interdependent self-construal are more likely to engage in prosocial activities. NPOs are suggested to target young adults with high inter-dependent self-construals, and to craft compelling messages on social media.
AB - This study applied the Risk Information Seeking and Processing (RISP) model to social risk information seeking and processing on social media and prosocial behavioral intentions. Survey data were collected among Chinese college students. Structural Equation Modeling revealed that the model can be successfully applied to social risk information seeking and processing on social media. Students who exhibit high tendencies for systematic information processing and for the interdependent self-construal are more likely to engage in prosocial activities. NPOs are suggested to target young adults with high inter-dependent self-construals, and to craft compelling messages on social media.
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U2 - 10.1080/10496491.2018.1427653
DO - 10.1080/10496491.2018.1427653
M3 - Article
AN - SCOPUS:85046692124
VL - 25
SP - 82
EP - 107
JO - Journal of Promotion Management
JF - Journal of Promotion Management
SN - 1049-6491
IS - 1
ER -