Comparative marketing systems

Erdener Kaynak, R. Savitt

Research output: Contribution to journalReview article

Original languageEnglish (US)
Pages (from-to)80-82
Number of pages3
JournalJournal of Macromarketing
Volume5
Issue number1
DOIs
StatePublished - Jan 1 1985

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Marketing systems

All Science Journal Classification (ASJC) codes

  • Marketing

Cite this

Kaynak, Erdener ; Savitt, R. / Comparative marketing systems. In: Journal of Macromarketing. 1985 ; Vol. 5, No. 1. pp. 80-82.
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Comparative marketing systems. / Kaynak, Erdener; Savitt, R.

In: Journal of Macromarketing, Vol. 5, No. 1, 01.01.1985, p. 80-82.

Research output: Contribution to journalReview article

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