Comparative marketing systems

Erdener Kaynak, R. Savitt

Research output: Contribution to journalReview article

Original languageEnglish (US)
Pages (from-to)80-82
Number of pages3
JournalJournal of Macromarketing
Volume5
Issue number1
DOIs
StatePublished - Jan 1 1985

All Science Journal Classification (ASJC) codes

  • Marketing

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