Competitive marketing of distance education: A model for placing quality within a strategic planning context

Andrew J. Mowen, Sara C. Parks

Research output: Contribution to journalArticlepeer-review

Abstract

Increasing competitive forces are compelling academic administrators to think strategically about specific offerings in their distance education programs. Across a wide variety of educational contexts, quality is being recognized as a major source of competitive advantage. This paper examines the role of quality in determining appropriate market–driven strategies. A model for integrating quality based on competitive ability and market attractiveness is presented.

Original languageEnglish (US)
Pages (from-to)27-40
Number of pages14
JournalInternational Journal of Phytoremediation
Volume21
Issue number1
DOIs
StatePublished - Jan 1 1997

All Science Journal Classification (ASJC) codes

  • Environmental Chemistry
  • Pollution
  • Plant Science

Fingerprint

Dive into the research topics of 'Competitive marketing of distance education: A model for placing quality within a strategic planning context'. Together they form a unique fingerprint.

Cite this