Computational advertising: A paradigm shift for advertising and marketing?

Yanwu Yang, Yinghui Yang, Bernard J. Jansen, Mounia Lalmas

Research output: Contribution to journalEditorial

8 Citations (Scopus)
Original languageEnglish (US)
Article number7933928
Pages (from-to)3-6
Number of pages4
JournalIEEE Intelligent Systems
Volume32
Issue number3
DOIs
StatePublished - May 1 2017

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Artificial Intelligence

Cite this

Yang, Yanwu ; Yang, Yinghui ; Jansen, Bernard J. ; Lalmas, Mounia. / Computational advertising : A paradigm shift for advertising and marketing?. In: IEEE Intelligent Systems. 2017 ; Vol. 32, No. 3. pp. 3-6.
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Computational advertising : A paradigm shift for advertising and marketing? / Yang, Yanwu; Yang, Yinghui; Jansen, Bernard J.; Lalmas, Mounia.

In: IEEE Intelligent Systems, Vol. 32, No. 3, 7933928, 01.05.2017, p. 3-6.

Research output: Contribution to journalEditorial

TY - JOUR

T1 - Computational advertising

T2 - A paradigm shift for advertising and marketing?

AU - Yang, Yanwu

AU - Yang, Yinghui

AU - Jansen, Bernard J.

AU - Lalmas, Mounia

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DO - 10.1109/MIS.2017.58

M3 - Editorial

AN - SCOPUS:85021708744

VL - 32

SP - 3

EP - 6

JO - IEEE Intelligent Systems

JF - IEEE Intelligent Systems

SN - 1541-1672

IS - 3

M1 - 7933928

ER -