Computational advertising: A paradigm shift for advertising and marketing?

Yanwu Yang, Yinghui Yang, Bernard J. Jansen, Mounia Lalmas

Research output: Contribution to journalEditorial

11 Scopus citations
Original languageEnglish (US)
Article number7933928
Pages (from-to)3-6
Number of pages4
JournalIEEE Intelligent Systems
Volume32
Issue number3
DOIs
StatePublished - May 1 2017

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Artificial Intelligence

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