Constrained Stochastic Extended Redundancy Analysis

Wayne Desarbo, Heungsun Hwang, Ashley Stadler Blank, Eelco Roel Kappe

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

We devise a new statistical methodology called constrained stochastic extended redundancy analysis (CSERA) to examine the comparative impact of various conceptual factors, or drivers, as well as the specific predictor variables that contribute to each driver on designated dependent variable(s). The technical details of the proposed methodology, the maximum likelihood estimation algorithm, and model selection heuristics are discussed. A sports marketing consumer psychology application is provided in a Major League Baseball (MLB) context where the effects of six conceptual drivers of game attendance and their defining predictor variables are estimated. Results compare favorably to those obtained using traditional extended redundancy analysis (ERA).

Original languageEnglish (US)
Pages (from-to)516-534
Number of pages19
JournalPsychometrika
Volume80
Issue number2
DOIs
StatePublished - Jun 9 2015

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Baseball
Marketing
Sports
Redundancy
Driver
Psychology
Maximum likelihood estimation
Predictors
Methodology
Estimation Algorithms
Maximum Likelihood Estimation
Model Selection
Heuristics
Game
Dependent

All Science Journal Classification (ASJC) codes

  • Psychology(all)
  • Applied Mathematics

Cite this

Desarbo, W., Hwang, H., Stadler Blank, A., & Kappe, E. R. (2015). Constrained Stochastic Extended Redundancy Analysis. Psychometrika, 80(2), 516-534. https://doi.org/10.1007/s11336-013-9385-6
Desarbo, Wayne ; Hwang, Heungsun ; Stadler Blank, Ashley ; Kappe, Eelco Roel. / Constrained Stochastic Extended Redundancy Analysis. In: Psychometrika. 2015 ; Vol. 80, No. 2. pp. 516-534.
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Desarbo, W, Hwang, H, Stadler Blank, A & Kappe, ER 2015, 'Constrained Stochastic Extended Redundancy Analysis', Psychometrika, vol. 80, no. 2, pp. 516-534. https://doi.org/10.1007/s11336-013-9385-6

Constrained Stochastic Extended Redundancy Analysis. / Desarbo, Wayne; Hwang, Heungsun; Stadler Blank, Ashley; Kappe, Eelco Roel.

In: Psychometrika, Vol. 80, No. 2, 09.06.2015, p. 516-534.

Research output: Contribution to journalArticle

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Desarbo W, Hwang H, Stadler Blank A, Kappe ER. Constrained Stochastic Extended Redundancy Analysis. Psychometrika. 2015 Jun 9;80(2):516-534. https://doi.org/10.1007/s11336-013-9385-6