Consumer color preference in New Guinea impatiens

R. D. Berghage, D. J. Wolnick

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

Potential consumers were surveyed in the spring of 1996 to gain insight into preferences for flower and leaf color in New Guinea impatiens (Impatiens hawkeri Bull.). Survey participants indicated a preference for bright solid colors, and bicolor flowers. The most preferred solid flower colors were red-violet, and red. The least preferred solid flower colors were pink and blush. Potential consumers ranked bicolor flowers over their solid color counterparts. Red and variegated foliage were preferred to solid green. Foliage with solid red upper or lower surfaces were preferred 2:1 over variegated foliage.

Original languageEnglish (US)
Pages (from-to)206-208
Number of pages3
JournalHortTechnology
Volume10
Issue number1
StatePublished - Jan 1 2000

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Impatiens
New Guinea
Color
flower
color
flowers
foliage
leaves
Viola
Consumer Behavior
Impatiens hawkeri
bulls

All Science Journal Classification (ASJC) codes

  • Horticulture

Cite this

Berghage, R. D. ; Wolnick, D. J. / Consumer color preference in New Guinea impatiens. In: HortTechnology. 2000 ; Vol. 10, No. 1. pp. 206-208.
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Berghage, RD & Wolnick, DJ 2000, 'Consumer color preference in New Guinea impatiens', HortTechnology, vol. 10, no. 1, pp. 206-208.

Consumer color preference in New Guinea impatiens. / Berghage, R. D.; Wolnick, D. J.

In: HortTechnology, Vol. 10, No. 1, 01.01.2000, p. 206-208.

Research output: Contribution to journalArticle

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