Consumer Ethnocentrism and Willingness to Buy Foreign Products in Emerging Markets: Evidence from Turkey and Colombia

Deniz Zeren; Ali Kara; Alejandro Arango Gil

doi:10.1080/10978526.2019.1697186

Consumer Ethnocentrism and Willingness to Buy Foreign Products in Emerging Markets: Evidence from Turkey and Colombia

Deniz Zeren, Ali Kara, Alejandro Arango Gil

Penn State York

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

Abstract

Consumer ethnocentrism (CE) has been a popular research topic in international marketing. However, limited CE research is available from the emerging markets. Heightened concerns about globalization and increased political support for restricting international trade around the world increases the importance of updated empirical findings on consumer ethnocentric behavior. Hence, the purpose of this empirical study is to examine consumer ethnocentrism and consumer willingness to buy foreign products in two emerging markets: Turkey and Colombia. Data was collected using online surveys from subjects in Turkey and Colombia. Results show that CE inversely influenced consumers’ willingness to buy foreign products in both countries.

Original language	English (US)
Pages (from-to)	145-172
Number of pages	28
Journal	Latin American Business Review
Volume	21
Issue number	2
DOIs	https://doi.org/10.1080/10978526.2019.1697186
State	Published - Apr 2 2020

All Science Journal Classification (ASJC) codes

Business and International Management
Business, Management and Accounting (miscellaneous)

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10.1080/10978526.2019.1697186

Cite this

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title = "Consumer Ethnocentrism and Willingness to Buy Foreign Products in Emerging Markets: Evidence from Turkey and Colombia",

abstract = "Consumer ethnocentrism (CE) has been a popular research topic in international marketing. However, limited CE research is available from the emerging markets. Heightened concerns about globalization and increased political support for restricting international trade around the world increases the importance of updated empirical findings on consumer ethnocentric behavior. Hence, the purpose of this empirical study is to examine consumer ethnocentrism and consumer willingness to buy foreign products in two emerging markets: Turkey and Colombia. Data was collected using online surveys from subjects in Turkey and Colombia. Results show that CE inversely influenced consumers{\textquoteright} willingness to buy foreign products in both countries.",

author = "Deniz Zeren and Ali Kara and {Arango Gil}, Alejandro",

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AU - Arango Gil, Alejandro

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Consumer Ethnocentrism and Willingness to Buy Foreign Products in Emerging Markets: Evidence from Turkey and Colombia

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