Consumer markets for remanufactured and refurbished products

James D. Abbey, Margaret Grace Meloy, Joseph Blackburn, V. Daniel R. Guide, Jr.

Research output: Contribution to journalArticle

28 Citations (Scopus)

Abstract

Consumer product returns in the United States are approaching three-hundred billion dollars annually. In the majority of cases, the returned products are perfectly functional convenience returns. Managers have a multi-billion dollar profit opportunity to reuse the products by strategically employing remanufacturing. Yet, remanufacturing has multiple barriers that must be understood and addressed. This article addresses several key managerial issues regarding remanufactured consumer products. First, will consumers buy remanufactured products? Second, will the green consumer segment desire remanufactured products? Third, will remanufactured product sales cannibalize new product sales? Finally, this article provides guidance regarding pricing and cannibalization mitigation strategies.

Original languageEnglish (US)
Pages (from-to)26-42
Number of pages17
JournalCalifornia Management Review
Volume57
Issue number4
DOIs
StatePublished - Aug 1 2015

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Consumer markets
Consumer products
Remanufacturing
Product returns
Pricing
Reuse
Mitigation
Profit
New products
Managers
Cannibalization
Green consumers
Guidance

All Science Journal Classification (ASJC) codes

  • Strategy and Management

Cite this

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Consumer markets for remanufactured and refurbished products. / Abbey, James D.; Meloy, Margaret Grace; Blackburn, Joseph; Guide, Jr., V. Daniel R.

In: California Management Review, Vol. 57, No. 4, 01.08.2015, p. 26-42.

Research output: Contribution to journalArticle

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