Fingerprint
Dive into the research topics of 'Consumer mindsets matter: Benefit framing and firm–cause fit in the persuasiveness of cause-related marketing campaigns'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Consumer mindsets matter: Benefit framing and firm–cause fit in the persuasiveness of cause-related marketing campaigns
Ozge Yucel-Aybat, Meng-hua Hsieh
Research output: Contribution to journal › Article › peer-review
6
Scopus
citations