Consumers' privacy concerns toward using location-based services: An exploratory framework and research proposal

Heng Xu, Hock Hai Teo

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

Privacy concerns associated with the use of Location-Based Services (LBS) may ultimately prevent consumers from gaining the anytime anywhere' convenience. Through a psychological control lens, we examine whether individual difference variables such as locus of control (LOC) could have moderating effects on the relationship between privacy concern and three privacy assurance mechanisms in the LBS context. The paper develops a preliminary research model which conceptualizes the moderating effects of LOC by extending Xu and Teo (2004)'s research model. With an explicit focus on LOC, this study will not only add an important piece of information to our understanding of consumers' reactions to LBS but also can help frame the ongoing policy and scholarly debate surrounding the relative effectiveness of technology, industry self-regulation and government legislation in ensuring consumers' privacy. We believe that our findings will be able to offer practical implications for the various players in the LBS landscape: merchants, wireless service providers, wireless device manufacturer, privacy advocates and legislators.

Original languageEnglish (US)
Title of host publicationProceedings of the 13th European Conference on Information Systems, Information Systems in a Rapidly Changing Economy, ECIS 2005
StatePublished - Dec 1 2005
Event13th European Conference on Information Systems, Information Systems in a Rapidly Changing Economy, ECIS 2005 - Regensburg, Germany
Duration: May 26 2005May 28 2005

Publication series

NameProceedings of the 13th European Conference on Information Systems, Information Systems in a Rapidly Changing Economy, ECIS 2005

Other

Other13th European Conference on Information Systems, Information Systems in a Rapidly Changing Economy, ECIS 2005
CountryGermany
CityRegensburg
Period5/26/055/28/05

All Science Journal Classification (ASJC) codes

  • Information Systems

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