Using a Marxist foundation, this article sought to contextualize public opinion related to consumer racial profiling (CRP). CRP is when customers are profiled as shoplifters because of their race or ethnicity. This study tested 2 hypotheses related to those who classified themselves as "haves" and "have-nots." More specifically, it was hypothesized that those identifying themselves as haves will more likely support the practice of CRP and also believe that the practice of CRP was widespread. Although only 1 of the 2 hypotheses was supported, the research did uncover other important variables for understanding public opinion on CRP.
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