Corporate social responsibility and customer satisfaction among US publicly traded hotels and restaurants

Seoki Lee, Cindy Yoonjoung Heo

Research output: Contribution to journalArticlepeer-review

126 Scopus citations

Abstract

This study, by performing a path regression analysis, examines a mediating effect of customer satisfaction between corporate social responsibility (CSR) activities and firm value for US hotels and restaurants. Further, the study differentiates positive and negative CSR activities in the analysis. Findings suggest that the customer satisfaction does not play a role of a mediator between the two factors for both hotels and restaurants.

Original languageEnglish (US)
Pages (from-to)635-637
Number of pages3
JournalInternational Journal of Hospitality Management
Volume28
Issue number4
DOIs
StatePublished - Dec 1 2009

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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