This exploratory paper examined the correlates of the decision of shoppers who perceived that they were victims of profiling in a retail setting to report the incident. As part of a larger study on consumer racial profiling (CRP), this paper examined the respondents who stated that they experienced CRP (n = 215) and reported the CRP incident (n = 45). Multivariate analysis was used to determine the most significant predictors of the decision to report the incident. The authors discuss the implications of the research results for the public and retailers.
All Science Journal Classification (ASJC) codes
- Pathology and Forensic Medicine
- Health(social science)
- Applied Psychology