"Cosmetic diversity": University websites and the transformation of race categories

Research output: Contribution to journalArticle

Abstract

Universities are under pressure to represent the ethno-racial diversity of their student bodies in the most favorable light via their websites. We analyzed the race/ethnicity tables and figures featured prominently on the websites of 158 colleges and universities. We found 3 practices that institutions undertake to enhance the appearance of diversity on campus: omission, aggregation, and addition of ethno-racial categories. Universities with the lowest levels of student diversity were the most likely to engage in these practices. We understand these practices to be organizational-level racial projects (Omi & Winant, 2015). That is, universities are actively transforming "the content and importance of racial categories" (p. 61).

Original languageEnglish (US)
Pages (from-to)99-114
Number of pages16
JournalJournal of Diversity in Higher Education
Volume12
Issue number2
DOIs
StatePublished - Jun 1 2019

Fingerprint

cosmetics
website
student body
university
aggregation
ethnicity
student

All Science Journal Classification (ASJC) codes

  • Education

Cite this

@article{4d7c7faa97a2412e8cd81ced2175213b,
title = "{"}Cosmetic diversity{"}: University websites and the transformation of race categories",
abstract = "Universities are under pressure to represent the ethno-racial diversity of their student bodies in the most favorable light via their websites. We analyzed the race/ethnicity tables and figures featured prominently on the websites of 158 colleges and universities. We found 3 practices that institutions undertake to enhance the appearance of diversity on campus: omission, aggregation, and addition of ethno-racial categories. Universities with the lowest levels of student diversity were the most likely to engage in these practices. We understand these practices to be organizational-level racial projects (Omi & Winant, 2015). That is, universities are actively transforming {"}the content and importance of racial categories{"} (p. 61).",
author = "Ford, {Karly Sarita} and Patterson, {Ashley Nichol}",
year = "2019",
month = "6",
day = "1",
doi = "10.1037/dhe0000092",
language = "English (US)",
volume = "12",
pages = "99--114",
journal = "Journal of Diversity in Higher Education",
issn = "1938-8926",
publisher = "American Psychological Association Inc.",
number = "2",

}

TY - JOUR

T1 - "Cosmetic diversity"

T2 - University websites and the transformation of race categories

AU - Ford, Karly Sarita

AU - Patterson, Ashley Nichol

PY - 2019/6/1

Y1 - 2019/6/1

N2 - Universities are under pressure to represent the ethno-racial diversity of their student bodies in the most favorable light via their websites. We analyzed the race/ethnicity tables and figures featured prominently on the websites of 158 colleges and universities. We found 3 practices that institutions undertake to enhance the appearance of diversity on campus: omission, aggregation, and addition of ethno-racial categories. Universities with the lowest levels of student diversity were the most likely to engage in these practices. We understand these practices to be organizational-level racial projects (Omi & Winant, 2015). That is, universities are actively transforming "the content and importance of racial categories" (p. 61).

AB - Universities are under pressure to represent the ethno-racial diversity of their student bodies in the most favorable light via their websites. We analyzed the race/ethnicity tables and figures featured prominently on the websites of 158 colleges and universities. We found 3 practices that institutions undertake to enhance the appearance of diversity on campus: omission, aggregation, and addition of ethno-racial categories. Universities with the lowest levels of student diversity were the most likely to engage in these practices. We understand these practices to be organizational-level racial projects (Omi & Winant, 2015). That is, universities are actively transforming "the content and importance of racial categories" (p. 61).

UR - http://www.scopus.com/inward/record.url?scp=85053076367&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85053076367&partnerID=8YFLogxK

U2 - 10.1037/dhe0000092

DO - 10.1037/dhe0000092

M3 - Article

AN - SCOPUS:85053076367

VL - 12

SP - 99

EP - 114

JO - Journal of Diversity in Higher Education

JF - Journal of Diversity in Higher Education

SN - 1938-8926

IS - 2

ER -