Credit Card Development Strategies for the Youth Market: The use of Conjoint Analysis

Ali Kara, Erdener Kaynak, Orsay Kucukemiroglu

Research output: Contribution to journalArticlepeer-review

34 Scopus citations

Abstract

College students as an important part of the youth market offer great opportunities for credit card companies.

Original languageEnglish (US)
Pages (from-to)30-36
Number of pages7
JournalInternational Journal of Bank Marketing
Volume12
Issue number6
DOIs
StatePublished - Sep 1 1994

All Science Journal Classification (ASJC) codes

  • Marketing

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