Credit Card Development Strategies for the Youth Market

The use of Conjoint Analysis

Ali Kara, Erdener Kaynak, Orsay Kucukemiroglu

Research output: Contribution to journalArticle

33 Citations (Scopus)

Abstract

College students as an important part of the youth market offer great opportunities for credit card companies.

Original languageEnglish (US)
Pages (from-to)30-36
Number of pages7
JournalInternational Journal of Bank Marketing
Volume12
Issue number6
DOIs
StatePublished - Sep 1 1994

Fingerprint

College students
Conjoint analysis
Credit cards
Development strategy

All Science Journal Classification (ASJC) codes

  • Marketing

Cite this

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title = "Credit Card Development Strategies for the Youth Market: The use of Conjoint Analysis",
abstract = "College students as an important part of the youth market offer great opportunities for credit card companies.",
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Credit Card Development Strategies for the Youth Market : The use of Conjoint Analysis. / Kara, Ali; Kaynak, Erdener; Kucukemiroglu, Orsay.

In: International Journal of Bank Marketing, Vol. 12, No. 6, 01.09.1994, p. 30-36.

Research output: Contribution to journalArticle

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