Cross-national conflict shifting: Expanding a theory of global public relations management through quantitative content analysis

Juan Carlos Molleda, Colleen Connolly-Ahern, Candace Quinn

Research output: Contribution to journalArticle

19 Scopus citations


Cross-national conflict shifting was introduced to the public relations academic community by Molleda and Connolly-Ahern (2002). They derived this concept from German scholars of international management. Molleda and Quinn (2003, 2004) expanded the theory with a series of presuppositions, some of which this study tests through a content analysis of news coverage of a bribery scandal that occurred in the southern African nation of Lesotho, which diffused worldwide because of the transnational nature of the parties involved.

Original languageEnglish (US)
Pages (from-to)87-102
Number of pages16
JournalJournalism Studies
Issue number1
Publication statusPublished - Jan 1 2005


All Science Journal Classification (ASJC) codes

  • Communication

Cite this