The recruitment of individuals to participate in adverse behaviors often involves tactics that exploit cultural underpinnings to help persuade the individual to participate in the activity. The exploitation of aspects that culturally resonate with the individual may be what makes the final determination for the individual to 'tip to the other side'. Cultural aspects include beliefs, attitudes, and values that an individual acquires when being raised in a particular culture, yet limited research has been conducted in methods to analytically assess how cross-cultural influences may affect the recruitment process. Cross-cultural influences affect interactions between members of disparate cultural groups. As an example, consider members of Afghanistan’s Taliban, who are predominantly Pashtun, trying to recruit from a subgroup of Pakistanis who are Punjabi. This chapter presents a modeling approach for capturing some of these cultural aspects and enabling analysis to support a cross-cultural understanding of the influences that may affect an individual’s decision to support adversaries.
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