Currents in the study of persuasion

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationMedia Effects
Subtitle of host publicationAdvances in Theory and Research: Fourth Edition
PublisherTaylor and Francis
Pages115-129
Number of pages15
ISBN (Electronic)9780429491146
ISBN (Print)9781138590182
Publication statusPublished - Jun 26 2019

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)
  • Psychology(all)

Cite this

Dillard, J. P. (2019). Currents in the study of persuasion. In Media Effects: Advances in Theory and Research: Fourth Edition (pp. 115-129). Taylor and Francis.