Customers' perceptions of demand-driven pricing in revenue management context: Comparisons of six tourism and hospitality industries

Cindy Yoonjoung Heo, Seoki Lee

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

Revenue management (RM) has been widely applied in capacityconstrained tourism industries to maximise revenue by effectively managing demand and capacity. To gain long-run profit, understanding customers' perceptions of RM practices is important. This study attempts to build a better understanding of customers' perceptions of RM practices in terms of familiarity and fairness in six tourism and hospitality industries: airlines, hotels, restaurants, golf clubs, galleries and museums and theme parks. In addition, the study examines customers' perceptions of capacity scarcity during highdemand seasons for the six industries.

Original languageEnglish (US)
Pages (from-to)382-402
Number of pages21
JournalInternational Journal of Revenue Management
Volume4
Issue number3-4
DOIs
StatePublished - Oct 2010

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Finance
  • Economics and Econometrics
  • Strategy and Management

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