Demonstrating cross-modal enhancement in a real food with a modified ABX test

Gloria Wang, Alyssa J. Bakke, John E. Hayes, Helene Hopfer

Research output: Contribution to journalArticle

Abstract

Given widespread concerns about sugar intake and health, manufacturers are reformulating their products to help address consumer demand. One common strategy is the use of non-nutritive sweeteners; however, these may come with undesirable bitter and/or metallic side tastes or temporal profiles. One alternative sugar reduction strategy involves leveraging perceptual interactions between taste and smell. Prior work suggests that congruent aromas (appropriate for combination with sugar) can enhance sweetness when added to certain foods. However, demonstrating such enhancement psychophysically is not straight forward, as the conceptual strategy used by assessors can influence whether or not enhancement is observed. Here, a non-scaling approach was used to test for such enhancement. Two simple extensions of the ABX test (namely, matching in ABCX and ABCDX tasks) were used to demonstrate the effect of a congruent (vanilla) and incongruent (beef) aroma on sweetness perception in sweetened milk. Our data suggest both flavors were able to cause enhancement in the flavored milk samples, but enhancement effect was greater for the congruent aroma when compared to the incongruent aroma (p < 0.05). Additionally, greater enhancement was found via the modified ABX matching test, as compared to data obtained via a scaling task.

Original languageEnglish (US)
Pages (from-to)206-213
Number of pages8
JournalFood Quality and Preference
Volume77
DOIs
StatePublished - Oct 1 2019

Fingerprint

Non-Nutritive Sweeteners
Milk
Taste Disorders
Vanilla
odors
Food
Smell
sweetness
sugars
nonnutritive sweeteners
flavored milk
testing
consumer demand
Health
smell
beef
flavor
milk
sampling
Red Meat

All Science Journal Classification (ASJC) codes

  • Food Science
  • Nutrition and Dietetics

Cite this

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Demonstrating cross-modal enhancement in a real food with a modified ABX test. / Wang, Gloria; Bakke, Alyssa J.; Hayes, John E.; Hopfer, Helene.

In: Food Quality and Preference, Vol. 77, 01.10.2019, p. 206-213.

Research output: Contribution to journalArticle

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