Design for mass customization in the early stages of product development

Tucker J. Marion, Matthew Freyer, Timothy W. Simpson, Richard A. Wysk

Research output: Chapter in Book/Report/Conference proceedingConference contribution

12 Scopus citations

Abstract

This paper describes a method for the early stages of new product development that supports the conceptual design of modular, platform-based, and customizable components. The method includes up-front product planning encompassing definition of customer requirements, market segmentation, and competitive product analysis, ultimately leading to product specifications. The results from product planning are combined with tools for developing a product platform architecture with easily customizable customer interface components, which are based on well-defined interfaces. The method and tools are applied to a family of bactericidal door handle products. The major elements of the customizable door handle product architecture are defined, and several concepts are generated that utilize modularity, customization, and product platforms within a single design. The results are discussed in detail with specific comments on applying up-front planning and design tools in terms of modularity and customization for commercialization based on well-defined interfaces. Finally, we conclude with comments on the limitations of the method, proposed improvements, and future work.

Original languageEnglish (US)
Title of host publicationProceedings of 2006 ASME International Design Engineering Technical Conferences and Computers and Information In Engineering Conference, DETC2006
PublisherAmerican Society of Mechanical Engineers
ISBN (Print)079183784X, 9780791837849
DOIs
StatePublished - 2006
Event2006 ASME International Design Engineering Technical Conferences and Computers and Information In Engineering Conference, DETC2006 - Philadelphia, PA, United States
Duration: Sep 10 2006Sep 13 2006

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
Volume2006

Other

Other2006 ASME International Design Engineering Technical Conferences and Computers and Information In Engineering Conference, DETC2006
CountryUnited States
CityPhiladelphia, PA
Period9/10/069/13/06

All Science Journal Classification (ASJC) codes

  • Modeling and Simulation
  • Mechanical Engineering
  • Computer Science Applications
  • Computer Graphics and Computer-Aided Design

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