Design issues in automatically generated persona profiles: A qualitative analysis from 38 think-aloud transcripts

Joni Salminen, Sercan Şengün, Soon Gyo Jung, Bernard J. Jansen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

8 Scopus citations

Abstract

Increased access to data and computational techniques enable innovations in the space of automated customer analytics, for example, automatic persona generation. Automatic persona generation is the process of creating data-driven representations from user or customer statistics. Even though automatic persona generation is technically possible and provides advantages compared to manual persona creation regarding the speed and freshness of the personas, it is not clear (a) what information to include in the persona profiles and (b) how to display that information. To query into these aspects relating information design of personas, we conducted a user study with 38 participants. In the findings, we report several challenges relating to the design of automatically generated persona profiles, including usability issues, perceptual issues, and issues relating to information content. Our research has implications for the information design of data-driven personas.

Original languageEnglish (US)
Title of host publicationCHIIR 2019 - Proceedings of the 2019 Conference on Human Information Interaction and Retrieval
PublisherAssociation for Computing Machinery, Inc
Pages225-229
Number of pages5
ISBN (Electronic)9781450360258
DOIs
StatePublished - Mar 8 2019
Event4th ACM SIGIR Conference on Information Interaction and Retrieval, CHIIR 2019 - Glasgow, United Kingdom
Duration: Mar 10 2019Mar 14 2019

Publication series

NameCHIIR 2019 - Proceedings of the 2019 Conference on Human Information Interaction and Retrieval

Conference

Conference4th ACM SIGIR Conference on Information Interaction and Retrieval, CHIIR 2019
CountryUnited Kingdom
CityGlasgow
Period3/10/193/14/19

All Science Journal Classification (ASJC) codes

  • Human-Computer Interaction
  • Information Systems

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