Designing interactivity in media interfaces: A communications perspective

S. Shyam Sundar, Qian Xu, Saraswathi Bellur

Research output: Chapter in Book/Report/Conference proceedingConference contribution

33 Scopus citations

Abstract

Interactivity has become ubiquitous in the digital media landscape. Numerous interactive tools are designed, tested, deployed and evaluated. Yet, we do not have generalizable knowledge about the larger concept of interactivity and its psychological impact on user experience. As a first step toward a theory of interface interactivity, this paper identifies three species of interactivity corresponding to three central elements of communication - source, medium, and message. Interactivity situated in any of these three loci of communication can provide cues and affordances that operate either individually or together to capture users' attention and determine the nature and depth of their processing of online content as well as contribute to their perceptions, attitudes and behavioral intentions. This paper discusses psychological mechanisms by which the three classes of interactivity tools affect users, with the specific purpose of drawing out design implications and outlining UI challenges for strategic development of interactive interfaces.

Original languageEnglish (US)
Title of host publicationCHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings
Pages2247-2256
Number of pages10
DOIs
StatePublished - Jul 1 2010
Event28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010 - Atlanta, GA, United States
Duration: Apr 10 2010Apr 15 2010

Publication series

NameConference on Human Factors in Computing Systems - Proceedings
Volume4

Other

Other28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010
CountryUnited States
CityAtlanta, GA
Period4/10/104/15/10

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All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

Cite this

Sundar, S. S., Xu, Q., & Bellur, S. (2010). Designing interactivity in media interfaces: A communications perspective. In CHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings (pp. 2247-2256). (Conference on Human Factors in Computing Systems - Proceedings; Vol. 4). https://doi.org/10.1145/1753326.1753666