DESIGNOR: A decision support procedure for industrial product design

Jean Marie Choffray, Gary L. Lilien

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

This paper presents a model-based methodology called DESIGNOR to support design decisions for new industrial products. Models and measurements are developed to assess the relationship between product features and market potential. The methodology incorporates a measurement survey for model calibration and leads to empirical tradeoff curves between design dimensions. The approach handles discrete as well as continuous features and can be incorporated into a procedure aimed at finding a profit maximizing design. It can be used to support decisions concerning product design as well as for product line expansion. The approach provides a consistent way of evaluating market potential for new industrial products and presents important advantages over other product design methodologies.

Original languageEnglish (US)
Pages (from-to)185-197
Number of pages13
JournalJournal of Business Research
Volume10
Issue number2
DOIs
StatePublished - Jan 1 1982

Fingerprint

Calibration
Surveys and Questionnaires
Decision support
Product design
Market potential
Methodology
Trade-offs
Model calibration
Design methodology
Product line
Profit

All Science Journal Classification (ASJC) codes

  • Marketing
  • Applied Psychology

Cite this

@article{e230ff1044cb447cb390383b5c3d2011,
title = "DESIGNOR: A decision support procedure for industrial product design",
abstract = "This paper presents a model-based methodology called DESIGNOR to support design decisions for new industrial products. Models and measurements are developed to assess the relationship between product features and market potential. The methodology incorporates a measurement survey for model calibration and leads to empirical tradeoff curves between design dimensions. The approach handles discrete as well as continuous features and can be incorporated into a procedure aimed at finding a profit maximizing design. It can be used to support decisions concerning product design as well as for product line expansion. The approach provides a consistent way of evaluating market potential for new industrial products and presents important advantages over other product design methodologies.",
author = "Choffray, {Jean Marie} and Lilien, {Gary L.}",
year = "1982",
month = "1",
day = "1",
doi = "10.1016/0148-2963(82)90027-3",
language = "English (US)",
volume = "10",
pages = "185--197",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",
number = "2",

}

DESIGNOR : A decision support procedure for industrial product design. / Choffray, Jean Marie; Lilien, Gary L.

In: Journal of Business Research, Vol. 10, No. 2, 01.01.1982, p. 185-197.

Research output: Contribution to journalArticle

TY - JOUR

T1 - DESIGNOR

T2 - A decision support procedure for industrial product design

AU - Choffray, Jean Marie

AU - Lilien, Gary L.

PY - 1982/1/1

Y1 - 1982/1/1

N2 - This paper presents a model-based methodology called DESIGNOR to support design decisions for new industrial products. Models and measurements are developed to assess the relationship between product features and market potential. The methodology incorporates a measurement survey for model calibration and leads to empirical tradeoff curves between design dimensions. The approach handles discrete as well as continuous features and can be incorporated into a procedure aimed at finding a profit maximizing design. It can be used to support decisions concerning product design as well as for product line expansion. The approach provides a consistent way of evaluating market potential for new industrial products and presents important advantages over other product design methodologies.

AB - This paper presents a model-based methodology called DESIGNOR to support design decisions for new industrial products. Models and measurements are developed to assess the relationship between product features and market potential. The methodology incorporates a measurement survey for model calibration and leads to empirical tradeoff curves between design dimensions. The approach handles discrete as well as continuous features and can be incorporated into a procedure aimed at finding a profit maximizing design. It can be used to support decisions concerning product design as well as for product line expansion. The approach provides a consistent way of evaluating market potential for new industrial products and presents important advantages over other product design methodologies.

UR - http://www.scopus.com/inward/record.url?scp=49049129910&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=49049129910&partnerID=8YFLogxK

U2 - 10.1016/0148-2963(82)90027-3

DO - 10.1016/0148-2963(82)90027-3

M3 - Article

AN - SCOPUS:49049129910

VL - 10

SP - 185

EP - 197

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 2

ER -