Destination loyalty: Effects of wine tourists’ experiences, memories, and satisfaction on intentions

Donna L. Quadri-Felitti, Ann Marie Fiore

Research output: Contribution to journalArticlepeer-review

60 Scopus citations

Abstract

The present study analyzed survey data from 970 tourists to evaluate their Lake Erie wine region experience. Using structural equation modeling, an adapted scale of the experience economy's 4Es (i.e. educational, esthetic, entertainment, and escapist experiences) proved reliable and valid for measuring rural wine tourism. This study contributes new information to research examining the 4Es applied to tourism venues by showing the 4Es’ impact on tourist response to loyalty for an entire destination. Structural modeling demonstrated the dominance of the esthetic experience in predicting positive memories and destination loyalty in the wine tourism context. Education played a significant but lesser role in creating memories and satisfaction but not in destination loyalty. Although the esthetic experience's preeminence was consistent with other findings, these results contradict Pine and Gilmore's assertion that simultaneous incorporation of the 4Es is necessary.

Original languageEnglish (US)
Pages (from-to)47-62
Number of pages16
JournalTourism and Hospitality Research
Volume13
Issue number1
DOIs
StatePublished - Jan 2013

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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