Determinants Of New Industrial Product Performance: A Strategic Reexamination Of The Empirical Literature

Gary L. Lilien, Eunsang Yoon

Research output: Contribution to journalArticle

83 Scopus citations

Abstract

In this paper we reexamine and generalize research findings on the determinants of industrial innovation performance using a Threedimensional framework. Those dimensions are: generality over innovations, decision focus, and managerial controllability. The major determinants identified are: a) strategic and organizational factors including general management's support, business-project fit, and R&D-marketing interaction; b) R&D and production factors including product superiority, experience and synergy effect, user benefit of the product, and patent protection; and c) market and environmental factors including degree of competition and market growth. An empirical study of 112 new industrial products confirms that dynamic interaction exists betweeen these determinants and the launch time of the product.

Original languageEnglish (US)
Pages (from-to)3-10
Number of pages8
JournalIEEE Transactions on Engineering Management
Volume36
Issue number1
DOIs
StatePublished - Feb 1989

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Electrical and Electronic Engineering

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