The provision of ecolabels to environmentally sensitive tourism enterprises is currently being practiced in developed nations in an attempt to protect the natural capital through improvements in existing environmental standards within the industry. The tourism industry in developing countries could soon follow suit by championing the utilization of internationally recognized ecolabeling schemes as a strategy for environmental management, and for setting the course for the environmentally compatible development of the industry. The achievement and promotion of internationally recognized environmental awards would be instrumental to the tourism enterprises of developing countries in marketing their services to high spending, environmentally conscious western tourists. This paper provides a conceptual analysis of the feasibility of adopting ecolabeling schemes for certifying tourism enterprises in developing countries. Key issues and potential barriers that could hinder the ecolabeling process in developing countries are discussed and testable propositions are developed to guide future research for evaluating the effectiveness of tourism ecolabels in developing countries.
All Science Journal Classification (ASJC) codes
- Tourism, Leisure and Hospitality Management
- Strategy and Management