Developing electronic markets in low-tech environments: India's agriculture markets

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Research has identified the role of information technology (IT) in creating fair and efficient markets. Studies generally examine B2B and B2C market designs in settings where technology is already prevalent among market participants. Less well understood is IT's ability to enhance market efficiency when participants have minimal IT in their operations, and existing market processes are manual. In this setting, how does a price and market support system enable markets to operate better? In 2007, Thomson Reuters introduced a simple text (SMS) information service to agricultural market participants in India called Reuters Market Light (RML). We find that RML has made regional 'mandis' more efficient, and empowered farmers to sell crops more profitably. The implication for e-markets research is that a low-tech infrastructure can support a price information system and generate measurable benefits. Key factors underpinning RML's impact are standardization on low-end mobile phones and short customizable messages that raise market quality with low bandwidth.

Original languageEnglish (US)
Title of host publicationInternational Conference on Information Systems 2011, ICIS 2011
Pages93-107
Number of pages15
Publication statusPublished - Dec 1 2011
Event32nd International Conference on Information System 2011, ICIS 2011 - Shanghai, China
Duration: Dec 4 2011Dec 7 2011

Publication series

NameInternational Conference on Information Systems 2011, ICIS 2011
Volume1

Other

Other32nd International Conference on Information System 2011, ICIS 2011
CountryChina
CityShanghai
Period12/4/1112/7/11

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All Science Journal Classification (ASJC) codes

  • Information Systems

Cite this

Parker, C. D., & Weber, B. (2011). Developing electronic markets in low-tech environments: India's agriculture markets. In International Conference on Information Systems 2011, ICIS 2011 (pp. 93-107). (International Conference on Information Systems 2011, ICIS 2011; Vol. 1).