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Developing marketing strategy for a resource-based industry
Erdener Kaynak
School of Business Administration (Harrisburg)
Research output
:
Contribution to journal
›
Article
›
peer-review
4
Scopus citations
Overview
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Business & Economics
Resource-based
88%
Marketing Strategy
67%
Tourism
55%
Market Segments
40%
Nova Scotia
32%
Industry
29%
Factor Analysis
26%
Travel Industry
25%
Vacation
22%
Generator
21%
Tourist Destination
21%
Foreign Exchange
20%
Travellers
20%
Marketing
19%
New Markets
18%
Canada
16%
Resources
13%
Social Sciences
Tourism
70%
marketing
67%
industry
48%
resources
36%
foreign exchange
28%
vacation
26%
market
23%
dollar
19%
tourist
19%
travel
18%
factor analysis
16%
Canada
14%
Earth & Environmental Sciences
marketing
86%
tourism
74%
industry
50%
resource
46%
market
30%
tourist destination
27%
vacation
25%
factor analysis
20%
travel
18%
Engineering & Materials Science
Tourism
100%
Marketing
80%
Industry
36%
Tourism industry
31%
Factor analysis
23%