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Developing marketing strategy for a resource-based industry
Erdener Kaynak
School of Business Administration (Harrisburg)
Research output
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Contribution to journal
›
Article
›
peer-review
4
Scopus citations
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Business & Economics
Canada
16%
Factor Analysis
26%
Foreign Exchange
20%
Generator
21%
Industry
29%
Market Segments
40%
Marketing
19%
Marketing Strategy
67%
New Markets
18%
Nova Scotia
32%
Resource-based
88%
Resources
13%
Tourism
55%
Tourist Destination
21%
Travel Industry
25%
Travellers
20%
Vacation
22%
Social Sciences
Canada
14%
dollar
19%
factor analysis
16%
foreign exchange
28%
industry
48%
market
23%
marketing
67%
resources
36%
Tourism
70%
tourist
19%
travel
18%
vacation
26%
Earth & Environmental Sciences
factor analysis
20%
industry
50%
market
30%
marketing
86%
resource
46%
tourism
74%
tourist destination
27%
travel
18%
vacation
25%
Engineering & Materials Science
Factor analysis
23%
Industry
36%
Marketing
80%
Tourism
100%
Tourism industry
31%