Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level

Jan Benedict E.M. Steenkamp, Hans Baumgartner

Research output: Contribution to journalArticle

128 Scopus citations

Abstract

The important role played by optimum stimulation level (OSL) in a variety of consumer behaviors renders it highly desirable that researchers have a short but valid instrument for measuring this construct. In this paper, a shortened (7-item) version of the Change Seeker Index (CSI) is developed and cross-validated in three countries (USA, Belgium, and the Netherlands). It is shown that the new instrument has much better psychometric properties than the original scale. Moreover, in spite of the substantial reduction of the length of the scale, the short form of CSI actually exhibits better nomological validity than the 95-item scale in two US samples.

Original languageEnglish (US)
Pages (from-to)97-104
Number of pages8
JournalInternational Journal of Research in Marketing
Volume12
Issue number2
DOIs
StatePublished - Jul 1995

All Science Journal Classification (ASJC) codes

  • Marketing

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