TY - JOUR
T1 - Development of gender differences in children's responses to animated entertainment
AU - Oliver, Mary Beth
AU - Green, Stephen
N1 - Funding Information:
Appreciation is extended to the Child Development Lab at Virginia Tech, and to Margaret Beeks Elementary School and Rainbow Riders Child Care Center in Blacksburg, VA. The authors also thank Denise Gilbert and the students who served as experimenters. This study was supported, in part, by a grant from the National Association of Broadcasters.
PY - 2001/7
Y1 - 2001/7
N2 - This study examined gender differences in children's responses to animated scenes from an action adventure versus a sad film, and to animated previews of a prototypical "male" versus "female" movie. Females were more likely than males to express sadness in response to the sad scene, and gender differences in intensities of sadness increased with age. Children were much more likely to stereotype the "male" preview as most liked by other boys, whereas the majority of children perceived the "female" preview as liked by either gender equally. In terms of enjoyment of the "male" and "female" previews, gender differences in enjoyment of the "male" preview were apparent only among children who perceived the film as more appealing to boys, and gender differences in enjoyment of the "female" preview were apparent only among children who perceived the film as more appealing to girls. Implications for children's programming are discussed.
AB - This study examined gender differences in children's responses to animated scenes from an action adventure versus a sad film, and to animated previews of a prototypical "male" versus "female" movie. Females were more likely than males to express sadness in response to the sad scene, and gender differences in intensities of sadness increased with age. Children were much more likely to stereotype the "male" preview as most liked by other boys, whereas the majority of children perceived the "female" preview as liked by either gender equally. In terms of enjoyment of the "male" and "female" previews, gender differences in enjoyment of the "male" preview were apparent only among children who perceived the film as more appealing to boys, and gender differences in enjoyment of the "female" preview were apparent only among children who perceived the film as more appealing to girls. Implications for children's programming are discussed.
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U2 - 10.1023/A:1013012401836
DO - 10.1023/A:1013012401836
M3 - Article
AN - SCOPUS:0035385098
VL - 45
SP - 67
EP - 88
JO - Sex Roles: A Journal of Research
JF - Sex Roles: A Journal of Research
SN - 0360-0025
IS - 1-2
ER -