Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness

Research output: Contribution to journalArticlepeer-review

10 Scopus citations

Fingerprint

Dive into the research topics of 'Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness'. Together they form a unique fingerprint.

Business & Economics

Social Sciences