Direct to consumer advertising for pharmaceuticals: Research amid the controversy

W. David Bradford, Andrew N. Kleit

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Elgar Companion to Health Economics, Second Edition
PublisherEdward Elgar Publishing Ltd.
Pages329-340
Number of pages12
ISBN (Print)9781849802673
DOIs
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)

Cite this

David Bradford, W., & Kleit, A. N. (2012). Direct to consumer advertising for pharmaceuticals: Research amid the controversy. In The Elgar Companion to Health Economics, Second Edition (pp. 329-340). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9780857938138.00044