Direct to consumer advertising for pharmaceuticals

Research amid the controversy

W. David Bradford, Andrew Nathan Kleit

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Elgar Companion to Health Economics, Second Edition
PublisherEdward Elgar Publishing Ltd.
Pages329-340
Number of pages12
ISBN (Print)9781849802673
DOIs
StatePublished - Jan 1 2012

Fingerprint

Pharmaceuticals
Direct-to-consumer advertising

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)

Cite this

David Bradford, W., & Kleit, A. N. (2012). Direct to consumer advertising for pharmaceuticals: Research amid the controversy. In The Elgar Companion to Health Economics, Second Edition (pp. 329-340). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9780857938138.00044
David Bradford, W. ; Kleit, Andrew Nathan. / Direct to consumer advertising for pharmaceuticals : Research amid the controversy. The Elgar Companion to Health Economics, Second Edition. Edward Elgar Publishing Ltd., 2012. pp. 329-340
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David Bradford, W & Kleit, AN 2012, Direct to consumer advertising for pharmaceuticals: Research amid the controversy. in The Elgar Companion to Health Economics, Second Edition. Edward Elgar Publishing Ltd., pp. 329-340. https://doi.org/10.4337/9780857938138.00044

Direct to consumer advertising for pharmaceuticals : Research amid the controversy. / David Bradford, W.; Kleit, Andrew Nathan.

The Elgar Companion to Health Economics, Second Edition. Edward Elgar Publishing Ltd., 2012. p. 329-340.

Research output: Chapter in Book/Report/Conference proceedingChapter

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David Bradford W, Kleit AN. Direct to consumer advertising for pharmaceuticals: Research amid the controversy. In The Elgar Companion to Health Economics, Second Edition. Edward Elgar Publishing Ltd. 2012. p. 329-340 https://doi.org/10.4337/9780857938138.00044