Do health claims add value? the role of functionality, effectiveness and brand

Francesco Bimbo, Alessandro Bonanno, Rosaria Viscecchia

Research output: Contribution to journalReview article

10 Scopus citations

Abstract

European functional food manufacturers experience high costs of production, marketing and compliance with Regulation EC No. 1924/2006, requiring high premiums to recover these costs. We review the literature on consumers' acceptance of health-enhancing food products and identify three factors potentially affecting health claims' premiums: health claims' type, efficacy and brands. We estimate the contribution of these factors on health claims' implicit prices using a database of Italian yogurt sales and a hedonic price model. We find premiums differing by claim type; that 'risk diseases reduction' claims outperforming 'general function' claims and that the support of familiar brands affects health claims' premiums.

Original languageEnglish (US)
JournalEuropean Review of Agricultural Economics
Volume43
Issue number5
DOIs
StatePublished - Jan 1 2016

All Science Journal Classification (ASJC) codes

  • Agricultural and Biological Sciences (miscellaneous)
  • Economics and Econometrics

Fingerprint Dive into the research topics of 'Do health claims add value? the role of functionality, effectiveness and brand'. Together they form a unique fingerprint.

  • Cite this