Does comfort with technology affect use of wealth management platforms? Usability testing with fNIRS and eye-tracking

Siddharth Bhatt, Atahan Agrali, Rajneesh Suri, Hasan Ayaz

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

Most wealth management firms offer online platforms where investors with varied levels of comfort with technology manage their portfolios. Past research shows that comfort with technology is crucial for users’ acceptance of new technologies. We investigated how users’ comfort level with technology influences their use of a new wealth management online platform. We used a multi-modal approach that incorporates survey, behavioral, eye-tracking and neural measures to assess investors’ comfort with technology on web-platform usability to provide a rigorous test of the effects of comfort with technology on usability experiences for a wealth management firm. Our findings suggest that traditional survey measures do not show any differences in users’ evaluations. However, behavioral and neurophysiological measures reveal insights that traditional survey measures fail to reveal.

Original languageEnglish (US)
Title of host publicationAdvances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2018 International Conference on Neuroergonomics and Cognitive Engineering, 2018
EditorsLukasz Mazur, Hasan Ayaz
PublisherSpringer Verlag
Pages83-90
Number of pages8
ISBN (Print)9783319948652
DOIs
StatePublished - Jan 1 2019
EventAHFE International Conference on Neuroergonomics and Cognitive Engineering, 2018 - Orlando, United States
Duration: Jul 21 2018Jul 25 2018

Publication series

NameAdvances in Intelligent Systems and Computing
Volume775
ISSN (Print)2194-5357

Conference

ConferenceAHFE International Conference on Neuroergonomics and Cognitive Engineering, 2018
CountryUnited States
CityOrlando
Period7/21/187/25/18

All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Computer Science(all)

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