Does Context Matter? Examining PRISM as a Guiding Framework for Context-Specific Health Risk Information Seeking Among Young Adults

Jessica Fitts Willoughby, Jessica Myrick

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

Research indicates that when people seek health information, they typically look for information about a specific symptom, preventive measure, disease, or treatment. It is unclear, however, whether general or disease-specific theoretical models best predict how people search for health information. We surveyed undergraduates (N = 963) at a large public southeastern university to examine health information seeking in two incongruent health contexts (sexual health and cancer) to test whether a general model would hold for specific topics that differed in their immediate personal relevance for the target population. We found that the planned risk information seeking model was statistically a good fit for the data. Yet multiple predicted paths were not supported in either data set. Certain variables, such as attitudes, norms, and affect, appear to be strong predictors of intentions to seek information across health contexts. Implications for theory building, research methodology, and applied work in health-related risk information seeking are discussed.

Original languageEnglish (US)
Pages (from-to)696-704
Number of pages9
JournalJournal of Health Communication
Volume21
Issue number6
DOIs
StatePublished - Jun 2 2016

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Health risks
health information
health risk
young adult
Young Adult
Health
health
Disease
cancer
Health Services Needs and Demand
Reproductive Health
university
methodology
Research Design
Theoretical Models
Research
Neoplasms

All Science Journal Classification (ASJC) codes

  • Health(social science)
  • Communication
  • Public Health, Environmental and Occupational Health
  • Library and Information Sciences

Cite this

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Does Context Matter? Examining PRISM as a Guiding Framework for Context-Specific Health Risk Information Seeking Among Young Adults. / Willoughby, Jessica Fitts; Myrick, Jessica.

In: Journal of Health Communication, Vol. 21, No. 6, 02.06.2016, p. 696-704.

Research output: Contribution to journalArticle

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