Does screen size matter for smartphones? Utilitarian and hedonic effects of screen size on smartphone adoption

Ki Joon Kim, S. Shyam Sundar

Research output: Contribution to journalArticle

59 Scopus citations

Abstract

This study explores the psychological effects of screen size on smartphone adoption by proposing an extended Technology Acceptance Model (TAM) that integrates an empirical comparison between large and small screens with perceived control, affective quality, and the original TAM constructs. A structural equation modeling analysis was conducted on data collected from a between-subjects experiment (N=130) in which users performed a web-based task on a smartphone with either a large (5.3 inches) or a small (3.7 inches) screen. Results show that a large screen, compared to a small screen, is likely to lead to higher smartphone adoption by simultaneously promoting both the utilitarian and hedonic qualities of smartphones, which in turn positively influence perceived ease of use of - and attitude toward - the device respectively. Implications and directions for future research are discussed.

Original languageEnglish (US)
Pages (from-to)466-473
Number of pages8
JournalCyberpsychology, Behavior, and Social Networking
Volume17
Issue number7
DOIs
StatePublished - Jul 1 2014

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All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Communication
  • Applied Psychology
  • Human-Computer Interaction
  • Computer Science Applications

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