Double dribble: Illusionism, mixed reality, and the sports fan experience

Jeffrey Bardzell, Shaowen Bardzell, Craig Birchler, Will Ryan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Fans of spectator sports are changing the ways they access sports media faster than major sports leagues and media are changing their delivery approaches. The result is a situation that fails both the marketing and communication needs of the teams/leagues and the fan experience needs of the fans. In this project, we conceptualize a mixed reality platform that connects globally distributed fans to each other and live NBA games in real-time. We ask whether the design direction is even plausible and devise a low-cost experience prototype with which to experiment. We present the findings from two rounds of experimentation. We also see this study as an expansion on the notion of "transformation" in mixed reality including not merely actual changes of states across realities, but also illusory ones, which may contribute to uses of mixed reality in entertainment contexts.

Original languageEnglish (US)
Title of host publicationProceedings of the International Conference on Advances in Computer Entertainment Technology, ACE 2007
Pages216-219
Number of pages4
DOIs
StatePublished - 2007
Event4th International Conference on Advances in Computer Entertainment Technology, ACE 2007 - Salzburg, Austria
Duration: Jun 13 2007Jun 15 2007

Publication series

NameACM International Conference Proceeding Series
Volume203

Conference

Conference4th International Conference on Advances in Computer Entertainment Technology, ACE 2007
Country/TerritoryAustria
CitySalzburg
Period6/13/076/15/07

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

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