Double moral hazard and franchising

A dual case study approach

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

The issue of double moral hazard has been neglected in the Management literature while one-sided moral hazard has only been implicitly recognized by many Agency theorists. This paper introduces the notion of double-sided moral hazard and empirically studies a typical setting for such a problem-franchising systems. Using a dual case study approach of the restaurant chains Chick-Fil-A and Schlotsky's Deli, I offer both an introduction of the concept as well as potential prescriptive measures to avoid double moral hazard especially within franchising chains.

Original languageEnglish (US)
Pages (from-to)15-24
Number of pages10
JournalJournal of Organizational Culture, Communications and Conflict
Volume18
Issue number2
StatePublished - 2014

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franchising
Hazards
management
Moral hazard
Franchising
Double moral hazard
literature
Chain restaurant
Chick

All Science Journal Classification (ASJC) codes

  • Communication
  • Strategy and Management

Cite this

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