Driven from the public sphere: The conflation of women's liberation and driving in advertising from 1910 to 1920

Research output: Contribution to journalArticle

1 Scopus citations

Abstract

Automobile advertisements in the Ladies' Home Journal from 1910 to 1920 sometimes represented “woman's” relationship to the traditional public sphere in relatively liberating ways, but still maintained a restrictive overall message to women with regard to these roles. Relying on rhetoric surrounding the issues of woman's suffrage and World War I, these advertisements promote “freedom” for “woman” while simultaneously containing that freedom and conflating movement into the public sphere as consumers with political parity.

Original languageEnglish (US)
Pages (from-to)88-112
Number of pages25
JournalWomen's Studies in Communication
Volume29
Issue number1
DOIs
StatePublished - Jan 1 2006

All Science Journal Classification (ASJC) codes

  • Gender Studies
  • Communication

Fingerprint Dive into the research topics of 'Driven from the public sphere: The conflation of women's liberation and driving in advertising from 1910 to 1920'. Together they form a unique fingerprint.

  • Cite this