It is recommended that individuals exercise regularly (Haskell et al. 2007). However, today's environment provides many apparent substitutes for physical activity. This research investigates whether and how fitness cues - both cues that are incidentally present in the environment and cues that are integral to food products (e.g., as part of the packaging) - affect food consumption volumes and whether the relationship is moderated by individual differences and product perceptions.
|Original language||English (US)|
|Number of pages||2|
|Journal||Advances in Consumer Research|
|State||Published - Dec 1 2012|
All Science Journal Classification (ASJC) codes
- Applied Psychology
- Economics and Econometrics