Effective innovation management: Missing link in strategic planning?

Michael Aaron McGinnis, M. Robert Ackelsberg

Research output: Contribution to journalReview articlepeer-review

39 Scopus citations

Abstract

Following World War II, American corporations enjoyed twenty-five years of prosperity and technological dominance. That has changed dramatically in recent times. Management has to rekindle innovation and creativity, say the authors, who give a blueprint that will help strategic planning live up to its expectations.

Original languageEnglish (US)
Pages (from-to)59-66
Number of pages8
JournalJournal of Business Strategy
Volume4
Issue number1
DOIs
StatePublished - Jan 1 1983

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Strategy and Management

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