Effectiveness of privacy assurance approaches in location-based services: A study of India and the United States

Heng Xu, Sumeet Gupta, Mary Beth Rosson, John Carroll

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

Abstract: The increasing commercial potential and rapid growth of location based services (LBS) have been accompanied by concerns over the collection and use of personal information by LBS providers. In this paper we study the influence of three privacy assurance approaches that might be used to ensure privacy in location-based services. With the usage context included as a covariate, we examine the influence of privacy assurance approaches in individualist and collectivist cultures. The results reveal how culture may moderate the effects of privacy assurance approaches on influencing users' privacy risk and information control perceptions. Implications for theory and practice are discussed.

Original languageEnglish (US)
Title of host publication2009 8th International Conference on Mobile Business
Pages278-283
Number of pages6
DOIs
StatePublished - Nov 20 2009
Event2009 Eighth International Conference on Mobile Business - Liaoning, China
Duration: Jun 27 2009Jun 28 2009

Publication series

Name2009 8th International Conference on Mobile Business

Other

Other2009 Eighth International Conference on Mobile Business
CountryChina
CityLiaoning
Period6/27/096/28/09

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Computer Networks and Communications
  • Electrical and Electronic Engineering

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