Effectiveness of short videos to enhance HACCP information for consumers

Amit Sharma, Victor Motta, Larry Martinez

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

The purpose of this study was to investigate the effectiveness of short videos to communicate food safety HACCP information associated with eating in foodservice establishments to consumers. HACCP videos were framed as positive/negative framing in communicating HACCP to consumers and were also designed to provide HACCP information/demonstrate how consumers could inquire about HACCP in foodservice establishments. Results suggest HACCP videos resulted in higher perceptions of learning than the video that did not include HACCP information. For participants who tend to engage in fewer risky food behaviors, effects of Frame and Information communication were stronger. Participants who engage in risky food behaviors less indicated they learned more than those who engage in these behaviors more. Those who saw the Positive Frame with Information Instructions indicated that they learned more than those who saw the Positive Frame with Information Modeling. Given the prominence of digital communication channels in everyday life, this study provides a timely assessment of leveraging short videos for food safety education.

Original languageEnglish (US)
Pages (from-to)549-562
Number of pages14
JournalJournal of Foodservice Business Research
Volume22
Issue number6
DOIs
StatePublished - Nov 2 2019

All Science Journal Classification (ASJC) codes

  • Food Science

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