Effects of donor- And supporter-based campaign networks on crowdfunding campaign success

Bin Wang, Babajide Osatuyi, Wanrong Hou

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

Driven by the increasing popularity of crowdfunding, academic researchers have examined the impacts of internal social capital accumulated on crowdfunding platforms and external social capital formed through online and offline friend networks on campaign success. However, no research has examined the impacts of social networks from a structural perspective. In the current research, we investigate the extent to which donor- and supporter-based campaign network centralities affect the amount of capital a fundraising campaign is able to generate. Using a panel data set collected from a donation-based crowdfunding platform, Fundly, we reveal that campaign network centralities based on strong ties (shared donors) and weak ties (shared supporters) are more important predictors of fundraising success than the number of donors a campaign has.

Original languageEnglish (US)
Title of host publicationProceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017
EditorsTung X. Bui, Ralph Sprague
PublisherIEEE Computer Society
Pages5589-5598
Number of pages10
ISBN (Electronic)9780998133102
StatePublished - 2017
Event50th Annual Hawaii International Conference on System Sciences, HICSS 2017 - Big Island, United States
Duration: Jan 3 2017Jan 7 2017

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2017-January
ISSN (Print)1530-1605

Conference

Conference50th Annual Hawaii International Conference on System Sciences, HICSS 2017
Country/TerritoryUnited States
CityBig Island
Period1/3/171/7/17

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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