Effects of exemplification in news reports on the perception of social issues

Dolf Zillmann, Rhonda Gibson, S. Shyam Sundar, Joseph W. Perkins

Research output: Contribution to journalArticle

71 Citations (Scopus)

Abstract

A news report on the plight of a minority of American family farmers was manipulated to create versions differing in the degree of precision of general information (precise, imprecise) and in the use of exemplifying case histories (selective, blended, representative). Selective exemplification featured only histories of failing farms, representative exemplification a distribution of histories of failing and successful farms proportional to their actual occurrence. Respondents reported their own views concerning the farmers' plight either shortly after reading or after a delay of one or two weeks. The accuracy of estimates of failing farms was found to be highest for representative and lowest for selective exemplification - despite the availability of corrective general information. These effects were stable over time.

Original languageEnglish (US)
Pages (from-to)427-444
Number of pages18
JournalJournalism and Mass Communication Quaterly
Volume73
Issue number2
DOIs
StatePublished - Jan 1 1996

Fingerprint

news report
social issue
Farms
farm
farmer
history
minority
Availability

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

Zillmann, Dolf ; Gibson, Rhonda ; Sundar, S. Shyam ; Perkins, Joseph W. / Effects of exemplification in news reports on the perception of social issues. In: Journalism and Mass Communication Quaterly. 1996 ; Vol. 73, No. 2. pp. 427-444.
@article{262d0127e6124f5186e08a1caab51c19,
title = "Effects of exemplification in news reports on the perception of social issues",
abstract = "A news report on the plight of a minority of American family farmers was manipulated to create versions differing in the degree of precision of general information (precise, imprecise) and in the use of exemplifying case histories (selective, blended, representative). Selective exemplification featured only histories of failing farms, representative exemplification a distribution of histories of failing and successful farms proportional to their actual occurrence. Respondents reported their own views concerning the farmers' plight either shortly after reading or after a delay of one or two weeks. The accuracy of estimates of failing farms was found to be highest for representative and lowest for selective exemplification - despite the availability of corrective general information. These effects were stable over time.",
author = "Dolf Zillmann and Rhonda Gibson and Sundar, {S. Shyam} and Perkins, {Joseph W.}",
year = "1996",
month = "1",
day = "1",
doi = "10.1177/107769909607300213",
language = "English (US)",
volume = "73",
pages = "427--444",
journal = "Journalism and Mass Communication Quarterly",
issn = "1077-6990",
publisher = "Association for Education in Journalism and Mass Communication",
number = "2",

}

Effects of exemplification in news reports on the perception of social issues. / Zillmann, Dolf; Gibson, Rhonda; Sundar, S. Shyam; Perkins, Joseph W.

In: Journalism and Mass Communication Quaterly, Vol. 73, No. 2, 01.01.1996, p. 427-444.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Effects of exemplification in news reports on the perception of social issues

AU - Zillmann, Dolf

AU - Gibson, Rhonda

AU - Sundar, S. Shyam

AU - Perkins, Joseph W.

PY - 1996/1/1

Y1 - 1996/1/1

N2 - A news report on the plight of a minority of American family farmers was manipulated to create versions differing in the degree of precision of general information (precise, imprecise) and in the use of exemplifying case histories (selective, blended, representative). Selective exemplification featured only histories of failing farms, representative exemplification a distribution of histories of failing and successful farms proportional to their actual occurrence. Respondents reported their own views concerning the farmers' plight either shortly after reading or after a delay of one or two weeks. The accuracy of estimates of failing farms was found to be highest for representative and lowest for selective exemplification - despite the availability of corrective general information. These effects were stable over time.

AB - A news report on the plight of a minority of American family farmers was manipulated to create versions differing in the degree of precision of general information (precise, imprecise) and in the use of exemplifying case histories (selective, blended, representative). Selective exemplification featured only histories of failing farms, representative exemplification a distribution of histories of failing and successful farms proportional to their actual occurrence. Respondents reported their own views concerning the farmers' plight either shortly after reading or after a delay of one or two weeks. The accuracy of estimates of failing farms was found to be highest for representative and lowest for selective exemplification - despite the availability of corrective general information. These effects were stable over time.

UR - http://www.scopus.com/inward/record.url?scp=0009200150&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0009200150&partnerID=8YFLogxK

U2 - 10.1177/107769909607300213

DO - 10.1177/107769909607300213

M3 - Article

AN - SCOPUS:0009200150

VL - 73

SP - 427

EP - 444

JO - Journalism and Mass Communication Quarterly

JF - Journalism and Mass Communication Quarterly

SN - 1077-6990

IS - 2

ER -